Attitudes & Advertising

Compact list of terms per lecture from the subject Attitudes & Advertising.

A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 The summarized chapters are: 1 - Setting the stage 4 - How consumers form attitudes towards products 6 - How advertising influences behavior 2 - How consumers acquire and process information from advertising 3 - How advertising affects consumers memory 5 - How consumers yield to advertising 7 - ...

Summary of all the lectures of Attitudes and Advertising 2017-2018.

Begrippenlijst Attitudes & Advertising

'Beknopte' samenvatting van de hoorcolleges. (wow ik zie dat Stuvia heel het bestand heeft vervormd -.- de dingen die dikgedrukt moesten zijn, zijn niet meer dikgedrukt en lettertype moest helvetica zijn... )

A 'short' summary of all the information from the lectures, articles and book

A summary of the book "The Psychology of Advertising", chapter 1-7.

This is a summary, written in English, of all the lectures of Attitudes and Advertising.