Service Marketing

Tilburg University (UVT)

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Measuring Service Quality: A Reexamination and Extension - Cronin & Taylor (1992)
  • Measuring Service Quality: A Reexamination and Extension - Cronin & Taylor (1992)

  • Summary • 5 pages • 2014
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Summary Service Marketing (Book: Services Marketing: Integrating Focus Across the Firm)
  • Summary Service Marketing (Book: Services Marketing: Integrating Focus Across the Firm)

  • Summary • 22 pages • 2013
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Services Marketing Services Marketing
  • Services Marketing

  • Summary • 40 pages • 2012
  • Samenvatting van het boek 'Services marketing: integrating customer focus across the firm'. Alleen hoofdstuk 12 mist in deze samenvatting. Dit is de stof die uit dit boek gekend moet worden voor het vak Services Marketing aan de UvT.
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