Strategic Marketing Management

Extensive summary for the course Strategic Marketing Management at Tilburg University. The summary contains the content of all the (web) lecture slides, the guest lecture and additional notes made during class. Additionally, the document contains summaries of all the 17 compulsory readings (in the form of supplementing the lecture content).

All the lectures and geustlectures thatComplete summary of all lessons with geustlectures and weblectures that are mandorary. In addition, it also states which pieces come from which paper, which is useful to look up in compulsory papers.

Strategic Marketing Management summary of all lectures with additional notes to each lecture.

Aantekeningen van alle colleges van SMM

A summary of the lectures of Strategic Marketing Management for Marketing management and marketing analytics at Tilburg University. This includes all the content discussed in the lectures, guest lectures, and web clips.

Course notes of SMM course

A complete summary of all the given lectures in the 2022 master program. Including web-lectures

Complete samenvatting van alle lectures van Strategic Marketing Management (SMM)

Summary of all lectures of Strategic Marketing Management (followed the course in the spring of 2020/2021)

This is a summary of the papers and lectures of the course Strategic Marketing Management. It includes the following topics: - Lecture 1: Introduction - Lecture 2: Strategic decision-making - Lecture 3: Innovation - Lecture 4: Online marketing strategy - Lecture 5: Strategic social responsibility - Lecture 6: Strategic pricing - Lecture 7: Customer experience