Marketing Management
Popular textbooks · Show all (9) Hide
All 253 results
Sort by
-
Business Administration Minor - lecture notes
- Package deal • 6 items • 2023
-
- $35.49
- 1x sold
- + learn more
SAVE €10 by getting this bundle instead of buying each summary separately! The six documents contain a summary of the lecture notes for all the courses from from the minor Business Administration.

-
Lecture slides + notes + summaries/notes about the articles
- Class notes • 71 pages • 2023
-
- $6.09
- + learn more
All the lecture slides (most of it typed out, so you can search with crtl+f) 
Some additional notes 
 
Notes about all the articles: some a summary or just some notes which were remarkable (don't rely on this!)
-
Marketing Management - lecture notes
- Class notes • 59 pages • 2023
-
Available in package deal
-
- $7.76
- + learn more
The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
-
The 4P's in marketing management
- Summary • 7 pages • 2023
-
- $5.54
- + learn more
This document summarises how we exactly implement our strategy and articulate our positioning. This can be achieved through the 4P's strategy (product, price, place, promotion). This includes also additional readings as, how to stop consumers from focusing on the price, pricing to create share value.
-
how to make a successful marketing strategy in 3 steps (marketing management)
- Summary • 7 pages • 2023
-
- $7.09
- + learn more
the summary outlines how to make a successful STP, segmenting, targeting, and positioning. The content presents explicit explications of the procedural stages, case studies, practical implementation instances, and scholarly literature integration as rediscovering marketing segmentation, and analyzing customers perceptions.
Want to regain your expenses?
-
Marketing Management : the 3 C's
- Summary • 6 pages • 2023
-
- $5.54
- + learn more
summary of the first part of the marketing management course namely the 3C's analysis, the importance of this first analysis for a comapny in a competitive market. The topic is broaden with notes from reading regarding the concepts discussed in this first part ( e.g. coherence premium, competitive strategy, the customer decision journey)
-
What is marketing management
- Summary • 2 pages • 2023
-
- $5.98
- + learn more
introduction to the topic of marketing management, explaining why firms need to choose a good marketing strategy and the mistakes to avoid
-
Marketing Management Final Report Organic Hops
- Case • 28 pages • 2022
-
- $11.64
- 2x sold
- + learn more
Final report of Marketing Management Organic Hops assignment. Graded with 8.5
-
Marketing management lectures readings summary
- Package deal • 2 items • 2022
-
- $9.42
- + learn more
This is a bundle of the only two summaries you will need to pass your marketing management exam. Everything you need to know is in one of these summaries.
-
Marketing management (BT1203) readings summary
- Summary • 12 pages • 2022
-
Available in package deal
-
- $6.09
- + learn more
This is a collection of summaries of all readings of marketing management. With these 12 pages (instead of more than 70 or something I didn’t count) you know everything you need to know about the readings. I only used these summaries and my lecture summary (Marketing management (BT1203) lecture summary) and I got an 8.6 on my exam.
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching! Discover all about earning on Stuvia