Marketing Communications
Popular textbooks · Show all (10) Hide
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, Donald E. Baack
3 documents
Integrated Advertising, Promotion and Marketing Communications Global Edition
Kenneth Clow, Donald Baack
1 documents
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Most Recent Marketing Communication Summary (2023) WebClips + Interactive Lectures
- Summary • 41 pages • 2023
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Available in package deal
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This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.
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Summary of the book chapters for Marketing Communications (328248)
- Summary • 61 pages • 2024 Popular
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Available in package deal
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In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!
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Summary of the lecture notes + book chapters for Marketing Communications (328248)
- Package deal • 2 items • 2024
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- $13.85
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This summary provides both notes on the lectures of A. Bosmans and the Marketing Communications book. This summary contains all you need to know for your exam. Good luck studying!!!
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Class notes Marketing Communications (328248)
- Class notes • 82 pages • 2024
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- $9.42
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In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.
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Class notes Marketing Communications (328248)
- Class notes • 82 pages • 2024
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Available in package deal
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- $9.42
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Complete summary of the class-notes, including the interactives lectures. In-depth summary, ready for the exam. Summary of the book chapters are not included, I made a seperate document for that.
Too much month left at the end of the money?
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Marketing Communications - Extensive Summary
- Summary • 56 pages • 2023
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- $6.85
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This document is an extensive summary for the course Marketing Communications and contains the key points of all the articles that are in the reading list and relevant for the exam + a summary of all the lectures.
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Summaries for MSc Marketing Management (Core) Courses - 2023
- Package deal • 4 items • 2023
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- $22.17
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This bundle includes various core courses that are being taught in the Marketing Management Master at Tilburg University. At this moment, it includes Marketing Channel Management, Brand Management, Strategic Marketing Management, and Marketing Communication.
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Summary of all knowledge clips and compulsory articles
- Summary • 55 pages • 2023
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- $4.87
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Clear summary of all knowledge clips and compulsory articles. Articles are clearly distinguished from the knowledge clips, to make sure that no mistakes are made during studying. Furthermore, it contains a lot of elaboration with examples.
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Lectures Anick Bosmans Tilburg University Marketing Communications
- Class notes • 7 pages • 2022
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- $6.08
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Lecture notes including the topics: Attention, Increasing (in)voluntary attention, Increasing processing fluency, Attention and attitude functions, A dual system approach to persuasion, Cognitive persuasion, Affect, Affective persuasion & Affect regulation. Lectures given by Anick Bosmans at Tilburg University, Master Program Marketing Management
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Mandatory chapters MarCom
- Summary • 31 pages • 2022
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- $8.86
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For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. 
 
This is a summary of those mandatory chapters.
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