Digital marketing

This is a summary of the article "Positive effects of disruptive advertising on consumer preferences" of Bell and Buchner (2018)

This is a summary of the article "The emotional review-reward effect: how do reviews increase impulsivity?" of Motyka, Grewal, Aguirre, Mahr, de Ruyter and Wetzels (2018)

This is a summary of the article "Toward a three-dimensional framework for omni-channel" of Saghiri, Wilding, Mena, and Bourlakis (2017)

This is a summary of the article "Understanding omni-channel shopping value" of Hure, Picot-Coupey, and Ackermann (2017)

This is a summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization" of Kim and Han

This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)

This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)

This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)

Summary of all obligatory articles for the exam of Digital Marketing 2015

A summary of all obligatory articles discussed during the Digital Marketing lectures at the VU.