Marketing in Emerging Economies

Vrije Universiteit Amsterdam (VU)

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Marketing in Emerging Economies | Article Summary
  • Marketing in Emerging Economies | Article Summary

  • Summary • 25 pages • 2019
  • All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9
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Marketing in MEE - Literature + Book Summary
  • Marketing in MEE - Literature + Book Summary

  • Summary • 61 pages • 2018
  • Literature and Book Summary - Marketing in MEE
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Marketing in MEE - Lecture Summary (inc. notes)
  • Marketing in MEE - Lecture Summary (inc. notes)

  • Class notes • 68 pages • 2018
  • Lecture Summary - Marketing in MEE
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Marketing in Emerging Economies Summary Marketing in Emerging Economies Summary
  • Marketing in Emerging Economies Summary

  • Summary • 38 pages • 2017
  • Summary of the lectures of the Marketing in Emerging Economies subject of the IBA/Bedrijfskunde curriculum at the VU. Including example exam questions.
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