I achieved a distinction overall in Business at A2-Level. I achieved a merit overall in this particular Unit.

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Full P1 & P2 Assignment. Marked and Achieved all grades. This Assignment Is Great If You've planned yours on Tesco. All the Notes and headings are featured in this document. Any other Questions feel free to email me at - joshuacole999@gmail.com

In conclusion there were a lot of limitations of our survey but we managed to work through them and design the best soft drink which would be most popular with teenagers. Whilst there were lots of limitations there were also lots of things that went very well within the survey including no negative respondents, over 30 surveys completed and a conclusive result. Finally, I would say that our survey went very well but for next time there would be a few things we could improve upon.

In this task I will recommending multiple different ways in which we could have improved our market research used to contribute to the development of the soft drink. I will be identifying limitations of our survey and what we could have done to improve this, and how we would do better if we were to do the survey again.

In conclusion, marketing techniques are very important when running a company. Without branding there wouldn’t be any way to recognize your product. Without the Ansoff Matrix, companies would not be able to grow and expand into different areas. Finally, without relationship marketing companies would be unable to retain customer loyalty. This shows how these marketing techniques are essential to the survivability of the company.

business unit 3 p1

In this section I am going to describe the how cadbury’s use market research to contribute to the development of its marketing plans.

In this section I am going to describe the limitations and constraints under which marketers operate using examples : Legal requirements (consumer law) ASA and use of Acceptable Language Consumerism Pressure Groups