Dessertationofmarket Study guides, Class notes & Summaries
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Marketing Research
- Case • 66 pages • 2020
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The purpose of this chapter is to provide an overview to the thesis study. Chapter starts with the background to the study describing the context where it takes place. Then it identifies the existing performance gap in the study context with evidence and moves into the research problem. Research questions which derived from research objectives and hypothesis and significance of the study are presented in this chapter and finally discussed about the methods that researcher used in the study. 

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