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marketing concept - correct answer The __________ is a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. Wants - correct answer ______________ Are shaped by culture and an individuals personality Needs - correct answer ___________ Refers to a state of felt deprivation Marketing Myopia - correct answer _____________ the mistake of paying more attention to...

________ communicator makes the intention of the ad very clear. - correct answer Ostensive The following medium had the biggest hit due to media integration and audience fragmentation, the The following medium had the biggest hit due to media integration and audience fragmentation, the ad spend is on a constant decline. - correct answer TV Adam is assisting in the development of his company's marketing plan, and he has been assigned to assess the external and internal environments tha...

Last week, the 3000 visits to my site generated $600 in revenue selling product that cost me $300. What is the most i should spend on a PPC advertisement for my site? - correct answer 0.10 KPI stands for - correct answer Key performance indicator Linear attribution gives credit to what? - correct answer All prior customer touch points that can be tracked in analytics Consider the following conversion funnel: Visits: 1000 Product in cart: 100 Proceed to checkout: 98 Entered shippin...

Which of the following would suggest that the firm has avoided marketing myopia? - correct answer We make our customers' dreams come true Customers may be classified into four relationship groups, according to the customers' profitability and projected loyalty. ________ are the customers with the highest profit potential and strong loyalty - correct answer true friends Phrases such as "a good product practically sells itself," "build it and they will come," "supply creates its o...

A marketer is wondering if environmentally-friendly packaging should be used for the firm's marketing product since it cost more to do so. The ethical question relates to which element of the marketing mix? - correct answer -product When a person feels deprived of basic necessities such as food, clothing, shelter, transportation, and safety, it can be said that the person has an unmet_____________. - correct answer -need What four elements make up the marketing mix? - correct answer ...

Industrialization - correct answer implies that EMERGING MARKETS are moving from being low value-adding commodity producers, dependent on low-cost labor, to sophisticated competitive producers and exporters of premium products economic development - correct answer enhancing standards of living and discretionary income in emerging markets Modernization - correct answer increasing attractiveness of emerging markets as investment targets and facilitating the spread of ideas, products, and ser...