CBBE Study guides, Class notes & Summaries

Define a brand and list the functions of a brand. - Answer-A brand is a name, term, or symbol used to identify a product in order to separate from it's competitors. Functions include: 1) Identification, 2) Practicality, 3) Characterization, 4) Optimization, 5) Continuity, 6) Hedonistic, 7) Ethical, 8) Guarantee What is the difference between old and new branding? - Answer-New branding treats a brand more as an asset rather than just a name, term or symbol. Old branding tends to focus exclusi...

This assignment aims to assess the marketing strategy of Uber by focusing on its rides sector. Initially, a macro analysis is conducted and discussed through using the PEEST framework. A micro analysis followed examining the target market situation, the customers demographics and a competitor’s analysis in the chosen area. An internal analysis was then conducted concluding the competitive advantage of Uber. Finally, TOWS matrix was prepared identifying current situation and suggesting possible...

Master in Business Administration year 2019/2020. Summary of the lectures and workshops in branding given by Rogier Pruppers

This 54-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...

This 64-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...

This 62-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...

Master in Business Administration year 2019/2020. Overview of articles of Branding UvA week 1-6.

This document is a summary of the course Branding (6314M0157Y) at the University of Amsterdam. The summary includes notes on all the slides and the required readings for every week. The course was given by Roger Pruppers in Feb-Mar 2019.

Mindmap of all articles lecture notes included