Dimensies Study guides, Class notes & Summaries
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Cultural Adaption or Worldwide Standardization? A Comparative Analysis of IKEA's Global Advertising Strategies in the Netherlands, Germany, the United
- Thesis • 58 pages • 2012
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A comparative analysis of print- and television advertisements and catalogue texts by IKEA among different countries (the Netherlands, the US, the UK and Germany), using the five cultural dimensions as defined by Hofstede.
Thesis
Cultural Adaption or Worldwide Standardization? A Comparative Analysis of IKEA's Global Advertising Strategies in the Netherlands, Germany, the United
Last document update:
ago
A comparative analysis of print- and television advertisements and catalogue texts by IKEA among different countries (the Netherlands, the US, the UK and Germany), using the five cultural dimensions as defined by Hofstede.
$3.32
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