Mazar Study guides, Class notes & Summaries

A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN - AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMO...

Summary Consumer Psychology Including Book Chapters, Articles, and Ted Talks Textbook Chapter 1 – A historical context for understanding consumption Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. TED Barry Schwartz (2006) Textbook Chapter 7 – Pers...

This is a summary of the article "Zero as a Special Price"

Summary of - All Lectures plus the following literature Week 1: Introduction Textbook: Preface, chapter 1 Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (note: this book chapter needs to be picked up at the Marketing secretaries’ office) Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Barr...

Summary of all the required articles for Behavioural Decision Making(EBB104A05), University of Groningen. The summary contains the following 20 articles: 1) Ariely, D., Gneezy, U., Loewenstein, G., & Mazar, N. (2009). Large stakes and big mistakes. 2) Rand, D. G., Greene, J. D., & Nowak, M. A. (2012). Spontaneous giving and calculated greed. 3) Salganik, M. J., Dodds, P. S., & Watts, D. J. (2006). Experimental study of inequality and unpredictability in an artificial cultural market. 4) Simonso...

Summary of the papers Lecture 2: Performance Measures Moers, F. 2006. Performance Measure Properties and Delegation. The Accounting Review 81(4): 897-924. Campbell, D. 2008. Nonfinancial performance measures and promotion-based incentives. Journal of Accounting Research 46(2): 297-332. Abernethy, M.A., J. Bouwens, and L. van Lent. 2013. The role of performance measures in the intertemporal decisions of business unit managers. Contemporary Accounting Research 30(3): 925-961 Lecture 3: Subjecti...

Summary papers management control systems Papers: 1) Nonfinancial Performance Measures and Promotion-based incentives, Campbell. 2) Performance measures properties and delegation, Moers. 3) The role of performance measures in the intertemporal decisions of business unit managers. Abernethy, Bouwens and van Lent. 4) Determinants and effects of subjectivity in Incentives 5) Spillover effects in subjective performance evaluation: bias and the asymmetric influence of controllability, Bol & Smith ...

De artikelen in deze samenvatting zijn: Lecture 2: Huang, J. Y., & Bargh, J. A. (2014). The selfish goal: Autonomously operating motivational structures as the proximate cause of human judgment and behavior . Lecture 2: Pham, M. T. (2013). The seven sins of consumer psychology. Journal of Consumer Psychology, 411-423. Lecture 3: What People Desire, Feel Conflicted About, and Try to Resist in Everyday Life. Wilhelm Hofmann, Kathleen D. Vohs and Roy F. Baumeister Lecture 3: Everyday Temptations: A...