Fahy Study guides, Class notes & Summaries

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Trends in marketing, Consumentengedrag, Marketingstrategieën, Marketing Informatie Systemen (College 1-5) Trends in marketing, Consumentengedrag, Marketingstrategieën, Marketing Informatie Systemen (College 1-5)
  • Trends in marketing, Consumentengedrag, Marketingstrategieën, Marketing Informatie Systemen (College 1-5)

  • Summary • 19 pages • 2019
  • Deze samenvatting gaat inhoudelijk in op de trends in marketing, het consumentengedrag, verschillende marketingstrategieën en marketing informatie systemen in het General Course Framework. Het is een combinatie van de colleges en theorie in een document.
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Marketing Lectures and Chapters Summary Marketing Lectures and Chapters Summary
  • Marketing Lectures and Chapters Summary

  • Summary • 33 pages • 2019
  • This is a summary of the lectures given in the course 'Marketing' during the academic year 2019/2020. Additionally, the chapters from the corresponding book (Foundations of Marketing by John Fahy and David Jobber) are summarized.
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Summary: New Product Marketing (Foundations of Marketing by John Fahy & David Jobber)
  • Summary: New Product Marketing (Foundations of Marketing by John Fahy & David Jobber)

  • Summary • 55 pages • 2018
  • This is an English summary of the book 'Foundations of Marketing, by John Fahy & David Jobber (fifth edition)'. This book is used for the course 'New Product Marketing' (1ZEAU0) at the Technical University of Eindhoven (TUe). The summary contains all important parts of the book from chapter 1 up to 12. It is easy to read through and includes figures and tables to clarify terms and theories.
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SVT new product marketing SVT new product marketing
  • SVT new product marketing

  • Summary • 36 pages • 2018
  • Summary for USE new product marketing
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Inleiding in de Bedrijfskunde 2 Samenvatting en collegeaantekeningen Foundations of Marketing Inleiding in de Bedrijfskunde 2 Samenvatting en collegeaantekeningen Foundations of Marketing
  • Inleiding in de Bedrijfskunde 2 Samenvatting en collegeaantekeningen Foundations of Marketing

  • Summary • 15 pages • 2017
  • Nederlandse samenvatting en collegeaantekeningen van het boek Foundations of Marketing (Fahy & Jobber) voor de cursus Inleiding in Bedrijfskunde 2. Aangevuld met collegeaantekeningen. Bevat belangrijke grafieken, tabellen en afbeeldingen van de powerpoints. Samenvatting voor het onderdeel strategie (Fundamentals of Strategy) bied ik ook aan.
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Summary Foundation of Marketing Summary Foundation of Marketing
  • Summary Foundation of Marketing

  • Summary • 28 pages • 2018
  • Summary foundations of marketing; New Product Marketing.
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Samenvatting Foundations of Marketing (Fahy & Jobber, 4th ed.) Samenvatting Foundations of Marketing (Fahy & Jobber, 4th ed.)
  • Samenvatting Foundations of Marketing (Fahy & Jobber, 4th ed.)

  • Summary • 60 pages • 2017
  • Een uitgebreide en complete samenvatting van Foundations of Marketing (Fahy & Jobber, 4th ed.), waarin de tekst wordt ondersteund en verhelderd door figuren en tabellen om de informatie zo overzichtelijk te maken.
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Marketing (FEB11008X) Summary Marketing (FEB11008X) Summary
  • Marketing (FEB11008X) Summary

  • Summary • 57 pages • 2018
  • Extensive summary of the basic marketing concepts, including SWOT analyses, marketing mix (the 4 P's), consumer behaviour, market research, and product life cycle.
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