Marketi Study guides, Class notes & Summaries
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Theories of Marketing Summary 2023/2024 - UvA BA Master's
- Class notes • 133 pages • 2024
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Available in package deal
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Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. 
 
I also have a bundle with answers to reading questions & answers. Check it out and good luck :)
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CE8 Internationale Marketingstrategie Samenvatting (in het Engels) - Alle tentamenstof - ISBN: 9781473778696
- Summary • 37 pages • 2023
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Ik heb hiermee een 8.5 gehaald. 
 
Samenvatting CE8 Internationale Marketing - International Marketing Strategy 9e druk H1 tm H12 - Alle tentamenstof - Commerciële Economie - Jaar 2 blok 4. De samenvatting is geschreven in het Engels. 
 
Samenvatting van alle stof uit H1 tm H12 uit International Marketing Strategy die nodig is voor het tentamen CE8 Internationale Marketingstrategie. In de samenvatting zijn afbeeldingen uit het boek gebruikt om alles overzichtelijk te maken. 
 
Document is ov...
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Articles Summary Digital Marketing & Metrics - 2023
- Summary • 46 pages • 2023
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This document contains a detailed summary of all the 17 articles that need to be studied for the exam.
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Social Media Marketing - Final Exam Summary
- Summary • 21 pages • 2023
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This document includes all articles that are needed to be studied before the exam of Social Media Marketing.
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A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank)
- Exam (elaborations) • 1080 pages • 2023
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A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank) 
 
A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank)
Want to regain your expenses?
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Test Bank For Marketing Research An Applied Orientation 7th Edition Naresh Malhotra
- Exam (elaborations) • 774 pages • 2023
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Test Bank For Marketing Research An Applied Orientation 7th Edition Naresh Malhotra
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Social Media Marketing A Strategic Approach, 3e Debra Zahay, Mary Lou Roberts, Janna Parker, Donald Barker, Melissa Barker (Test Bank)
- Exam (elaborations) • 66 pages • 2023
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Social Media Marketing A Strategic Approach, 3e Debra Zahay, Mary Lou Roberts, Janna Parker, Donald Barker, Melissa Barker (Test Bank) 
 
Social Media Marketing A Strategic Approach, 3e Debra Zahay, Mary Lou Roberts, Janna Parker, Donald Barker, Melissa Barker (Test Bank)
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Test Bank for Marketing Management, 16th edition by Philip Kotler
- Exam (elaborations) • 834 pages • 2022
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Test Bank for Marketing Management 16e 16th edition by Philip Kotler, Alexander Chernev. 
ISBN-13: 7158 
 
Full Chapters test bank included 
 
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 
 
1. Defining Marketing for the New Realities 
2. Marketing Planning and Management 
 
PART 2: UNDERSTANDING THE MARKET 
3. Analyzing Consumer Markets 
4. Analyzing Business Markets 
5. Conducting Marketing Research 
 
PART 3: DEVELOPING A WINNING MARKETING STRATEGY 
6. Identifying Market Segments and Target C...
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Summary marketing communications
- Summary • 141 pages • 2022
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- $8.23
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STILL ACCURATE for the current academic year 
Clear and structured summary of the course Marketing communications. 
All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) 
No extra material needed when you study this summary. 
Goodluck! 
 
 
 
 
- Prof: Lana Mulier
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Summary of the book chapters for Marketing Communications (328248)
- Summary • 61 pages • 2024
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In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!
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