Persuasieve Study guides, Class notes & Summaries

A brief summary of all slides from the lectures of Persuasive Communication 2018-2019

Summary of the book for persuasive communication UvA Communication Science Van der Pligt, J. & Vliek, M. (2017). The psychology of influence: Theory, research and practice.Routledge: London.

Recap of all articles and chapters of the book that should be learned for the understanding and knowledge assignment part B for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles: Belch, G. E., & Belch M. A. (2015). Chapter 4: Perspectives on consumer behaviour, pp 108-138. Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453-458. Wang, C.-L., Siu, N. Y. M., & Hui, A. S. ...

Recap of all articles that should be learned for the understanding and knowledge assignment part D for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles: Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Voorveld, H. A.M, van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media...

Samenvatting van alle artikelen die geleerd moeten worden voor het understanding & knowledge assignment part A voor het vak Health Communication (Master Persuasive Communication). De samenvatting bevat de volgende artikelen: Witte, K., & Allen, M. (2000). A meta-analysis of fear appeals: Implications for effective public health campaigns. Health Education & Behaviour, 27(5), 591-615 [ONLY READ PAGES 591-595] Tannenbaum, M. B., Hepler, J., Zimmerman, R., Saul, L., Jacobs, S., Wilson, K., & Alba...

Samenvatting van alle artikelen die geleerd moeten worden voor het understanding & knowledge assignment part C voor het vak Health Communication (Master Persuasive Communication). De samenvatting bevat de volgende artikelen: Graaf, A. D., Sanders, J., & Hoeken, H. (2016). Characteristics of narrative interventions and health effects: a review of the content, form, and context of narratives in health-related narrative persuasion research. Review of Communication Research, 4, 88-131 Moyer-Gusé,...

I had a 9 on average for the multiple choice tests, so I'm sure it will help you guys out as well! I also passed the exam with a 9.1 with this summary, which was the best grade of the entire bachelor.

Vertaling van de engels mini-hoorcolleges naar het Nederlands van week 1 tot 6 (Let op: studie jaar 2017 in de tussen tijd kan de uni de stof hebben aangepast)!

Summaries of the book for the subject of persuasive communication. Chapters 1 through 10

This is a summary of the book Psychology of Influence, used for the course Persuasive Communication at the University of Amsterdam.