KTG Study guides, Class notes & Summaries

MKTG 4020 Midterm Practice Questions With Complete Solutions

Four Major Steps in Designing a Customer-Driven Marketing Strategy correct answers *select customers to serve* 1. Segmentation 2. Targeting *decide on a value proposition* 3. Differentiation 4. Positioning Segmentation correct answers Dividing the total market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. Targeting correct answers Evaluating each market segment's attractiveness and selecti...

MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS 1. What are the two functions of a brand? - ANS-identify and differentiate 2. What are the two parts that make up a brand? - ANS-Brand Name and Brand Mark 3. Seeing a brand can cause consumers to automatically think of the attributes of the firm. - ANS￾True 4. A "brand" is confined to the physical name or logo associated with the firm. - ANS-False 5. The primary value of a brand for consumers is the: - ANS-reduction of perceived risk 6. The b...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

MKTG 403 Midterm BYU Fall 2024...

MKTG Exam 2 Questions and Answers Already Passed what are the two functions of a brand identify and differentiate waht are the two parts that make up a brand brand name and brand mark seeing a brand can cause consumers to automatically think of the attributes of the firm true a brand is confined to the physical name or logo associated with the firm false the real value of a brand lies in what the consumer thinks about the firm when the brand is seen the primary value of a brand for consumer...

MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTElements necessary in order for marketing to occur - ANSWER--2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valu...

______________________is a philosophy that values two-way communication between the company and the Customer. A. EDI B. CRM C. IT D. RTE E. MIS correct answers CRM A(n)____________ system allows a company's business units to submit orders, issue invoices, and conduct business electronically with other company units as well as outside companies. A. IT B. CRM C. EDI D. MIS E. RTE correct answers EDI Which is a private network that allows authorized company personnel or outsiders...

MKTG 403; Chapter 12 Exam 2024...

CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the prod...