Digital Study guides, Class notes & Summaries

This summary contains all readings + videos for the midterm of DBM 2023 taught by Balazs Szatsmari. Focus on the findings of the articles (you do not necessarily need to know all hypothesis by heart). The summary is 1.5 spaced for reading comfort. You can always text me if you have any comments or questions! Good luck !

A document with the combination of lecture slides and lecture notes.

Instructor Solution Manual for Management Information Systems Managing the Digital Firm, Global Edition, 17th edition Kenneth C. Laudon, Jane P. Laudon

This document contains all the eight lectures of this subject. It also contains all the articles that have to be read. Includes a nice index and is very clear.

Test Bank For Information Systems Today Managing in the Digital World 8th Edition By Joseph Valacich, Christoph Schneider (All Chapters, 100% Original Verified, A+ Grade) Test Bank For Information Systems Today Managing in the Digital World 8e By Joseph Valacich, Christoph Schneider (All Chapters, 100% Original Verified, A+ Grade)

A comprehensive summary of notes from module 1 to module 5 for Digital Finance, CPA Australia.

Digital methods - FULL summary 2023 Guest lectures are included !! PRACTICAL sessions are NOT included

- Well-structured summary with all necessary information - All unnecessary info has been removed - Clearly indicated what is exam material for the exam and what is not - With this summary, you do not need extra material to study for the exam - Univeristy of Antwerp given by Prof. Dr. Annouk Lievens

TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download). TABLE OF CONTENT Chapter 1: The foundati ons of digital marketing. Page : 2 Chapter 1: The foundations of digital marketing. Chapter 2: Understanding the digital ecosystem Page : 10 Chapter 3: Integrating digital into wider organization strategy Page : 13 Chapter 4: Understanding the evolving digital consumer Chapter 5: Barriers, considerat...

Steps in Consideration (Buyers Journey) - Search, Email, Social Media Ads, Paid Content, Blogs, Video Steps in Purchase (Buyers Journey) - App Purchase, Store Purchase, Online Purchase Steps in Advocacy (Buyers Journey) - Forums, Social Media Mentions, Surveys, Reviews, Testimonials Steps in Loyalty (Buyers Journey) - Customer Support, Rewards Program, Newsletter/Blog Subsciber Steps in Awareness(Buyers Journey) - PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth Mar...