Imc Study guides, Class notes & Summaries

Marketing Ad/IMC questions with correct answers

IMC & Brand management questions with correct answers

Penumbral region - correct answer area that can be salvaged - thanks to circle of willis and collateral circulation circle of willis - correct answer A circle of arteries at the base of the brain that supply blood to the brain TPA can be given - correct answer 3 hours 4.5 expanded window in some cases cushings reflex - correct answer *bradycardia *increase in SBP (widening pulse pressure) *abnormal respiratory pattern widening pulse pressure often indicates - correct answer ICP ...

What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 2. Tools - promotional mix 3. Media channels - print/broadcast/digital etc 4. People - target audience 5. Context - Sector and industry What are the 6 elements of the extended promo...

Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products -calls for recognizing all contact points where the customer may encounter the company and its brands The Promotion Mix - Answer 1. Advertising 2. Sales Promotion 3. Personal Selling 4. Public Relations 5. Direct Marketing advertising - Answer any paid ...

Chapter 18: Integrated Marketing Communications (IMC) questions with correct answers

TABLE OF CONTENTS: Part 1 Understanding Integrated Marke ting Communi cations CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Organizing for IMC: Role of Agencies CHAPTER 3 Consumer Behaviour and Target Audience Decisions CHAPTER 4 Communication Response Models Part 2 Articulating the Message CHAPTER 5 Objectives for the IMC Plan CHAPTER 6 Brand Positioning Strategy Decisions CHAPTER 7 Creative Strategy Decisions CHAPTER 8 Creative Tactics Decisions CHAPTER 9 Measuring the Effectiveness ...

Advertising & IMC: Principles and Practice, 10e (Moriarty) Chapter 3 Brand Communication and Society 1) ________ results when an external message drives people to feel a need or want to buy a product. A) Demand creation B) Direct marketing C) Social marketing D) Cause marketing E) Mission marketing Answer: A Difficulty: Easy Chapter LO: 3-1 Course LO: Identify and analyze the major social criticisms of marketing 2) The question of whether advertising creates social values r...

Marketing communications mix - Answer The specific blend of advertising, sales promotion, public relations, personal selling, and direct marketing tools a company uses to purse its advertising and marketing objectives. 5 promotional tools of the marketing communication mix - Answer Advertising Sales Personal selling Direct response marketing Public relations • Each element of marketing communication mix requires its won delivery medium (a method or vehicle through which the member...