Neuromarketing Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Neuromarketing? On this page you'll find 61 study documents about Neuromarketing.
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Logbook Customer Behaviour (OE104)
- Other • 11 pages • 2023
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This is a (sample) logbook for the subject customer behaviour. You are allowed to keep a logbook for this exam and it is important to have this logbook as clear as possible with a lot of theory. I know from experience that this course is very difficult and many students have a resit, so a good logbook is very important.
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MKT-315 TOPIC 2 QUESTIONS WITH CORRECT ANSWERS
- Exam (elaborations) • 1 pages • 2023
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What are the four positioning statements: CORRECT ANSWER Target market, category, brand promise, the reason to believe 
 
Which of the following is NOT an example of neuromarketing research: CORRECT ANSWER Competitor analysis 
 
What is market segmentation? CORRECT ANSWER Dividing the entire market into groups of consumers 
 
Which is the proper sequence of the marketing research process: CORRECT ANSWER Identify the Problem - Develop the Research Plan - Conduct Research - Analyze Data and Report...
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MKT315 Question and answers 2023
- Exam (elaborations) • 2 pages • 2023
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Quizz 2 
1.- Examples of neuromarketing research are: 
 Brain activity 
Emotional response to an ad or product 
Eye movement tracking 
All of the above 
2.- What is market segmentation? 
Dividing the entire market into groups of consumers 
3.- Which of the following does not cover marketing data: 
Customer 
4.- Demographics, trends, buying habits, competition, and industry environments are the part 
of: 
Marketing data 
5.- What are the four positioning statements: 
-Target market, category, bra...
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Summary Digital Marketing ISBN:9781292241579 / Course: Advanced Marketing (ADVMAR)
- Summary • 16 pages • 2023
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This document is a comprehensive summary of the course advanced Marketing with incorporations of the book Digital Marketing by Chaffey, D., Ellis-Chadwick, F. (ISBN: 1579). 
 
This summary was made during the course: Advanced Marketing within the International Business Administration program.
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MKT 315 Questions with Complete Solutions 2023
- Exam (elaborations) • 6 pages • 2023
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MKT 315 Questions with Complete Solutions 2023 
What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? 
Marketing information system 
 
 
 
Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an example of _________. 
Cause Marketing 
 
 
 
A detailed marketing plan does not include: 
Marketing Mix 
 
 
 
Ginger Jones was reading an interesting newspaper article that discussed the div...
Too much month left at the end of the money?
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MKT315 Quiz 2 Questions and Answers Latest Update 2023
- Exam (elaborations) • 2 pages • 2023
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QUESTIONS AND ANSWERS
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Chapter 1MKT_315 MIDTERM_CHAPTERS1 TO 4
- Class notes • 11 pages • 2022
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Marketing: 
 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
Marketing Concept: 
 
the business orientation model that involves creating value and satisfying consumer needs 
Marketing Mix: 
 
consists of four elements: product, place, price, and promotion, also called the 4 Ps 
Marketing Plan: 
 
a tool used to set up various elements of a company's marketi...
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Exhaustive Semester Summaries on Real World Psychology (PSY1117) (S1)
- Class notes • 25 pages • 2021
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The following document contains detailed notes on the first semester of PSY1117 - Real World Psychology, with additional reading notes. It covers all 12 topics in detail including: Neuromarketing, Positive Dyslexia, Eye-movement, Theory of Mind, Visual Perception in Autistic Children, Eye-witness testimony, Contextual Research, Smartphone use, Alcohol, Neuroaesthetics, How moving in together - brings us together and Neuropsychological testing! Although modules are sometimes changed to accommoda...
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MKT 421 FINAL EXAM 2019 NEW VERSION,100% CORRECT
- Exam (elaborations) • 9 pages • 2020
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A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
marketing dashboard
marketing plan
operation plan
mission statement


What is meant by “accelerating the process?”
Increase advertising costs during product launch
Speed up new product time to market
Identify major competitors early
Create a new market space


The product life cycle refers to __________.
a concept that describes the stages a new produ...
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Principles of Marketing, 15 Edition (KotlerArmstrong) midterm help
- Exam (elaborations) • 150 pages • 2021
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Principles of Marketing, 15 Edition (KotlerArmstrong) midterm help 
Principles of Marketing, 15e (Kotler/Armstrong) 
Chapter 4 Managing Marketing Information to Gain Customer Insights 
1) With the recent explosion of information technologies, ________. 
A) most marketing managers are overloaded with data and often overwhelmed by it 
B) most marketing managers are concerned solely about the duplication of content 
C) companies have ceased to feel the need for marketing information systems 
D) com...
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