Consumer behavior Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Consumer behavior? On this page you'll find 5904 study documents about Consumer behavior.
Popular textbooks 'Consumer behavior' · Show all (13) Hide
Consumer Behavior (12th Edition) | By Pearson
Leon G. Schiffman, Joe Wisenblit, S. Ramesh Kumar
4 documents
Consumer Behavior: Science and Practice, International Edition
Frank R. Kardes, Maria Cronley
4 documents
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Summary Consumer Behaviour
- Summary • 43 pages • 2023 Popular
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This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.
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Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
- Exam (elaborations) • 559 pages • 2023
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Consumer Behavior 12th Edition Schiffman Test Bank 
Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
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Articles Summary Consumer Behavior
- Summary • 16 pages • 2023
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This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: 
 
Etkin, J. (2016). The hidden cost of personal quantification. 
 
Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. 
 
Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. 
 
Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
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Study Material Consumer Behavior UA 2023 (Briers & Cutello)
- Summary • 52 pages • 2023
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Dit document omvat al het verplicht studiemateriaal van het van Consumer Behavior gedoceerd door Clara Cutello en Barbara Briers in 2023. Zowel de video's, papers als artikels zijn samengevat.
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Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
- Exam (elaborations) • 304 pages • 2023
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Consumer Behavior Buying Having Being 13th Edition Solomon Test Bank 
Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
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Summary of the Consumer Behavior lectures 2023
- Class notes • 53 pages • 2023
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Exam grade: 8,4 
This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles
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Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
- Exam (elaborations) • 854 pages • 2024
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Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
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Summary Book Consumer Behavior - Kardes et al.
- Summary • 35 pages • 2023
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Available in package deal
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This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 
 
1. Understanding Consumer Behavior and Consumer Research 
4. Consumer Perception 
5. Learning and Memory 
6. Automatic Information Processing 
7. Motivation and Emotion 
8. Attitude and Judgment Formation and Change 
9. The Consumer Decision Making Process 
10. Product Consideration, Evaluation, and Choice 
11. Behavioral Decision Theory ...
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Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
- Exam (elaborations) • 268 pages • 2024
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Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
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Summary Consumer behavior (preparation & lecture notes) 2024
- Summary • 123 pages • 2024
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Summary of material covered (preparations for lectures and notes during class) for the course consumer behavior at the free university of Amsterdam. period 4 (february to march 2024).
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