Pannekeet
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Implementing Marketing Strategies: Developing and Testing a Managerial Theory
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Implementing Marketing Strategies: Developing and Testing a Managerial Theory
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Return on Marketing: Using Customer Equity to Focus Marketing Strategy
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Return on Marketing: Using Customer Equity to Focus Marketing Strategy
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Innovations in Retail Business Models
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Srivastava, Shervani & Fahley - Market-Based Assets and Shareholder Value: A Framework for Analysis
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Understanding the Marketing Department's Influence Within the Firm
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A Strategic Framework for Customer Relationship Management
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Understanding the Psychology of New-Product Adoption
Frontiers of the marketing paradigm in the third millennium
Marketing and business performance
Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems