Ivomartens
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Summary Articles Marketing Communication Part D
All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...
- Summary
- • 41 pages •
All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...
Summary Articles Health Communication Exam 2
A summary of all articles for the second exam of health communication
- Summary
- • 47 pages •
A summary of all articles for the second exam of health communication
Summary marketing communication - Understanding and knowledge assignment part B
A summary of all compulsory Belch and Belch book chapters and literature for the understanding and knowledge assignment part by in Marketing Communication.
- Summary
- • 37 pages •
A summary of all compulsory Belch and Belch book chapters and literature for the understanding and knowledge assignment part by in Marketing Communication.
Summary Articles Health Communication Block 1
Summary of all the articles that are part of Block 1 of health communication and are tested on the first exam.
- Summary
- • 39 pages •
Summary of all the articles that are part of Block 1 of health communication and are tested on the first exam.
Summary book Experiment
Summary of all chapters of the book for Experiment
- Book
- Summary
- • 32 pages •
Summary of all chapters of the book for Experiment
Summary all compulsory articles topic always connected
Summary of all articles Topic: Always Connected Revelle, G. (2013). Applying developmental theory and research to the creation of educational games. New Directions for Child and Adolescent Development, 139, 31–40. van der Schuur, Baumgartner, Sumter, & Valkenburg (2015). The consequences of media multitasking for youth: A review. Computers in Human Behavior, 53, 204-215. van der Schuur, W. A., Baumgartner, S. E., Sumter, S. R., & Valkenburg, P. M. (2018). Media multitasking and sleep prob...
- Package deal
- Summary
- • 16 pages •
Summary of all articles Topic: Always Connected Revelle, G. (2013). Applying developmental theory and research to the creation of educational games. New Directions for Child and Adolescent Development, 139, 31–40. van der Schuur, Baumgartner, Sumter, & Valkenburg (2015). The consequences of media multitasking for youth: A review. Computers in Human Behavior, 53, 204-215. van der Schuur, W. A., Baumgartner, S. E., Sumter, S. R., & Valkenburg, P. M. (2018). Media multitasking and sleep prob...
Summary all compulsory literature topic always connected
Both a summary of the articles and of the book for the course Topic: Always Connected
- Package deal
- • 2 items •
Both a summary of the articles and of the book for the course Topic: Always Connected
Summary all compulsory chapter of Plugged In
Summary of all compulsory chapters of the book Plugged In - Valkenburg & Piotrowski
- Book & Paket-Deal
- Summary
- • 37 pages •
Summary of all compulsory chapters of the book Plugged In - Valkenburg & Piotrowski
Summary Organisations behavior, emerging knowledge -- McShane & Von Glinow
Summary of mandatory chapters of the course Organizational Psychology, with very easy clarifying graphs and schemes
- Summary
- • 65 pages •
Summary of mandatory chapters of the course Organizational Psychology, with very easy clarifying graphs and schemes
Summary Principles of Marketing - Kolter & Armstrong
Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes
- Book
- Summary
- • 84 pages •
Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes
Summary Principles of Marketing - Kolter & Armstrong
Summary Articles Health Communication Exam 2
Summary Articles Marketing Communication Part D
Summary marketing communication - Understanding and knowledge assignment part B
Summary Articles Health Communication Block 1