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Implementation, Evaluation & Control
Marketing Masters level lecture notes from Strategic Marketing Management module.
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Marketing Masters level lecture notes from Strategic Marketing Management module.
Packaging Strategies
- Marketing Mix Decisions - Functions of Packaging - Brand Image - Communicative Packaging - Sustainable Packaging - Packaging in the Futute
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- Class notes
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- Marketing Mix Decisions - Functions of Packaging - Brand Image - Communicative Packaging - Sustainable Packaging - Packaging in the Futute
Strategic Marketing Management Lecture/Exam Notes
Notes from 11 lectures in strategic marketing management module for examination in Marketing MSc degree. Covers the subject of marketing at a strategic level, bringing in together the most modern thinking in the area of strategic application such as to help marketing decision making to become more systematic. Develop detailed knowledge of strategic marketing management through the study of the planning cycle, strategy, planning and control in the management of the marketing mix Topics covere...
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Notes from 11 lectures in strategic marketing management module for examination in Marketing MSc degree. Covers the subject of marketing at a strategic level, bringing in together the most modern thinking in the area of strategic application such as to help marketing decision making to become more systematic. Develop detailed knowledge of strategic marketing management through the study of the planning cycle, strategy, planning and control in the management of the marketing mix Topics covere...