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Essentials of Marketing notes (1st edition)
Paul Baines, Chris Fill - ISBN: 9780199646500
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View all 14 notes for Essentials of Marketing, written by Paul Baines, Chris Fill. All Essentials of Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Essentials of Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Essentials of Marketing notes
Summary of "Essentials of Marketing" 
All chapters except chapter 4,5 & 12. 
So chapters 1,2,3,6,7,8,9,10 & 11.
- Summary
- • 49 pages •
Summary of "Essentials of Marketing" 
All chapters except chapter 4,5 & 12. 
So chapters 1,2,3,6,7,8,9,10 & 11.
This is a resume/summary of ALL chapters of Essentials of Marketing from Paul Baines, Chriss Fill and Kelly Page. Contains all learning goals and keywords. Clarified with pictures from the original book. Also putted in QR codes with which you can practice questions related to the chapters. Every chapter has 20 practicing questions. Succes guaranteed!
- Summary
- • 61 pages •
This is a resume/summary of ALL chapters of Essentials of Marketing from Paul Baines, Chriss Fill and Kelly Page. Contains all learning goals and keywords. Clarified with pictures from the original book. Also putted in QR codes with which you can practice questions related to the chapters. Every chapter has 20 practicing questions. Succes guaranteed!
For every student who is looking for a good example of a Brand Fact Book (brand analysis), mine got assessed with a 7. You can put it in your own words or use it as a framework, lay-out or template for your own marketing assignment with a different brand. See it as an information source!

This Brand Fact Book includes: a PESTLE analysis (analysis of the external environment), Porter's five forces analysis (analysis of the performance environment), SWOT analysis (analysis of the strengths, weakne...
- Other
- • 20 pages •
For every student who is looking for a good example of a Brand Fact Book (brand analysis), mine got assessed with a 7. You can put it in your own words or use it as a framework, lay-out or template for your own marketing assignment with a different brand. See it as an information source!

This Brand Fact Book includes: a PESTLE analysis (analysis of the external environment), Porter's five forces analysis (analysis of the performance environment), SWOT analysis (analysis of the strengths, weakne...
Summary for the first semester of Micro Business Environment. This included various lectures of marketing AND management.
- Summary
- • 22 pages •
Summary for the first semester of Micro Business Environment. This included various lectures of marketing AND management.
This is a brand fact book of Nivea. It contains PESTLE analysis, positioning strategies, environmental aspects, branding strategies and much more. All of the explanatory info is extracted from the book 'Essentials of Marketing'.
- Essay
- • 17 pages •
This is a brand fact book of Nivea. It contains PESTLE analysis, positioning strategies, environmental aspects, branding strategies and much more. All of the explanatory info is extracted from the book 'Essentials of Marketing'.
Lecture notes from Marnie de Koning's "Marketing Principles" lecture from ICM, Year 2, Block B; 2016/2017
- Class notes
- • 52 pages •
Lecture notes from Marnie de Koning's "Marketing Principles" lecture from ICM, Year 2, Block B; 2016/2017
This contains all information of the book 'Essentials of Marketing', chapter 1-12 plus vital information from the Powerpoint slides paired with the subject. Basically, if you study this summary, you're good to go.
Edit: I was graded an 8.2 for this exam using this summary!
- Summary
- • 27 pages •
This contains all information of the book 'Essentials of Marketing', chapter 1-12 plus vital information from the Powerpoint slides paired with the subject. Basically, if you study this summary, you're good to go.
Edit: I was graded an 8.2 for this exam using this summary!
A complete summary of everything you need to know for the HBO Marketing Principles Exam. Complete with all terms. By learning/reading this summary I passed with a 8.7
- Summary
- • 131 pages •
A complete summary of everything you need to know for the HBO Marketing Principles Exam. Complete with all terms. By learning/reading this summary I passed with a 8.7
summary essentials of marketing book- lectures period 1 a
- Summary
- • 6 pages •
summary essentials of marketing book- lectures period 1 a
Chapters 1, 7, 8, 9, 11
- Summary
- • 39 pages •
Chapters 1, 7, 8, 9, 11
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Newest Essentials of Marketing summaries
For every student who is looking for a good example of a Brand Fact Book (brand analysis), mine got assessed with a 7. You can put it in your own words or use it as a framework, lay-out or template for your own marketing assignment with a different brand. See it as an information source!

This Brand Fact Book includes: a PESTLE analysis (analysis of the external environment), Porter's five forces analysis (analysis of the performance environment), SWOT analysis (analysis of the strengths, weakne...
- Other
- • 20 pages •
For every student who is looking for a good example of a Brand Fact Book (brand analysis), mine got assessed with a 7. You can put it in your own words or use it as a framework, lay-out or template for your own marketing assignment with a different brand. See it as an information source!

This Brand Fact Book includes: a PESTLE analysis (analysis of the external environment), Porter's five forces analysis (analysis of the performance environment), SWOT analysis (analysis of the strengths, weakne...
Summary for the first semester of Micro Business Environment. This included various lectures of marketing AND management.
- Summary
- • 22 pages •
Summary for the first semester of Micro Business Environment. This included various lectures of marketing AND management.
This is a brand fact book of Nivea. It contains PESTLE analysis, positioning strategies, environmental aspects, branding strategies and much more. All of the explanatory info is extracted from the book 'Essentials of Marketing'.
- Essay
- • 17 pages •
This is a brand fact book of Nivea. It contains PESTLE analysis, positioning strategies, environmental aspects, branding strategies and much more. All of the explanatory info is extracted from the book 'Essentials of Marketing'.
This contains all information of the book 'Essentials of Marketing', chapter 1-12 plus vital information from the Powerpoint slides paired with the subject. Basically, if you study this summary, you're good to go.
Edit: I was graded an 8.2 for this exam using this summary!
- Summary
- • 27 pages •
This contains all information of the book 'Essentials of Marketing', chapter 1-12 plus vital information from the Powerpoint slides paired with the subject. Basically, if you study this summary, you're good to go.
Edit: I was graded an 8.2 for this exam using this summary!
A complete summary of everything you need to know for the HBO Marketing Principles Exam. Complete with all terms. By learning/reading this summary I passed with a 8.7
- Summary
- • 131 pages •
A complete summary of everything you need to know for the HBO Marketing Principles Exam. Complete with all terms. By learning/reading this summary I passed with a 8.7
Chapters 1, 7, 8, 9, 11
- Summary
- • 39 pages •
Chapters 1, 7, 8, 9, 11
Chapters 2, 3, 4, 5, 6
- Summary
- • 30 pages •
Chapters 2, 3, 4, 5, 6
These are all the definitions that you need to know for the Marketing Principles exam!
- Summary
- • 6 pages •
These are all the definitions that you need to know for the Marketing Principles exam!
Everything you need to know for Marketing Principles (if you are an ICM student of course) It helped me pass!
- Summary
- • 17 pages •
Everything you need to know for Marketing Principles (if you are an ICM student of course) It helped me pass!
The full summary for the exam marketing communication (open question and multiple question). The book is Essentials of Marketing by Paul Baines
- Summary
- • 46 pages •
The full summary for the exam marketing communication (open question and multiple question). The book is Essentials of Marketing by Paul Baines
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