AIDA-model Study guides, Class notes & Summaries

MEJO 137 Ad Exam Latest 2023 Graded A Factors of marketing (4 Ps) Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process AIDA based on assumption that people...

WGU D099 Sales Management Exams Test Bank Questions and Answers (Latest Update). The sales team of a reputable appliance retailer reaches out to their current customers two weeks after a purchase to ensure their products have met their customers' expectations and to determine if they have any other needs or wants. How do the actions of the appliance retailer exemplify the primary role of sales in a business? They are creating a customer base by building a relationship with their customers....

WGU D099 Sales Management Exams Test Bank Questions and Answers (Latest Update). The sales team of a reputable appliance retailer reaches out to their current customers two weeks after a purchase to ensure their products have met their customers' expectations and to determine if they have any other needs or wants. How do the actions of the appliance retailer exemplify the primary role of sales in a business? They are creating a customer base by building a relationship with their customers....

AIDA 181 Study Guide 2023 with complete solution big data - sets of data that are to large to be gathered and alayszed by traditional methods 5 Vs of big data - volume variety velocity veracity value volume - far larger (consumes more storage space) than traditional data stores variety - much of the data exists in multiple unstructured (this is defined later) formats velocity - speed at which the data arrives and the rate of evolution veracity - the co...

Promotion Types correct answer: 1. personal selling 2. mass selling 3. sales promotion Marketing Mix Levers correct answer: 4 P's - product, place, price, promotion Accumulating correct answer: Collecting products from many small producers Acquisition correct answer: where the company converts a prospect into a customer, meaning they are actually using their offerings and paying for them Activities correct answer: identify what people do and are objectively observable Adop...

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

13-month lapse rate - A lapse rate for insurance policies that is based on the proportion of new policies on which no part of any required second-year premium has been paid addressable television advertising. - A form of television advertising available through cable television subscribers that delivers different ads or groups of ads to different audiences based on demographics, customer behavior, or geographic location Advertisements of Life Insurance and Annuities Model Regulation -...

Communication correct answers is the process by which meanings are exchanged or shared through a common set of symbols. Interpersonal Communication correct answers is the process by which meanings are exchanged or shared through a common set of symbols. Mass Communication correct answers involves communicating a concept or message to large audiences. Integrated Marketing Communication correct answers the careful coordination of all promotional messages for a product or a service to ensu...

PERSONAL SELLING - ANSWER direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - ANSWER communicating with large numbers of potential customers at the same time. ADVERTISING - ANSWER any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. SALES PROMOTION - ANSWER those promotion activities—other than advertising, publ...