Ansoff Study guides, Class notes & Summaries
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Certified Product Manager (CPM) - Online Course and Exam - 280 Product Group / AIPMM | With 100% CORRECT Answers
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Certified Product Manager (CPM) - Online Course and Exam - 280 Product Group / AIPMM | With 100% CORRECT Answers 
 
Notes from The AIPMM's ProdBOK (Product Management and Marketing Body of Knowledge) 
 
Characteristics of a service and example for each - ANSWER - Inseparability - Bank visit 
Intangibility - University Course 
Variability - Customer Service 
Perishability - Airline flight 
 
What are Kotler's 4 Market Strategies? - ANSWER - Product, place, price, promotion 
 
What are Porter's...
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Business Studies AQA A-level (2022/2023) 100% Pass
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Business Studies AQA A-level (2022/2023) 100% Pass Ansoff's Matrix Shows the strategies that a firm can use to expand, according to how risky they are 
Assets Resources owned by a business 
Balance sheet A snapshot of a firm's finances at a particular time 
Barrier to entry An obstacle that makes it harder for companies to enter a market 
Benchmarking a process by which a company compares its performance with that of high-performing organizations 
Big data Large quantities of data that can be ...
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WGU D174 Marketing Management Questions and Answers Graded A
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WGU D174 Marketing Management Questions and Answers Graded A 
Sustainability balancing business needs and social needs over the long term and doing the right thing. 
Triple Bottom Line recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth 
one-to-one marketing an individualized marketing method that utilizes customer information to build long-term, personalized, and profitable relations...
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CUEGIS EXAM 2024 WITH 100% CORRECT ANSWERS.
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McDonald's Intro 
McDonald's is an American multinational fast food franchise, classed as a public limited company established over 100 countries in the world. 
 
 
 
Apple Intro 
Apple Inc. is an American multinational technology company that is one of the companies in the world holding the largest market share in the world. It has 499 retail stores over 29 countries in serving consumers goods and services. 
 
 
 
 
Brainpower 
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Product Manager Certification – AIPMM Already Graded 100%
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Agile - Answer An umbrella term used to describe a group of iterative 
incremental product development principles and methodologies that 
support the Agile Manifesto 
Agile Manifesto - Answer A conceptual framework that emphasizes four central 
values and twelve supplemental principles encompassing an iterative and people 
orientated approach to product development. (Also called the Manifesto for Agile 
Software Development.) 
Agile Theory - Answer Holds that Agile is designed to follow a non-li...
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Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Exam Questions and Answers 100% Pass
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Certified Product Manager - Online Course and 
Exam - 280 Product Group / AIPMM Exam 
Questions and Answers 100% Pass 
Characteristics of a service and example for each - Answer- Inseparability - Bank visit 
Intangibility - University Course 
Variability - Customer Service 
Perishability - Airline flight 
What are Kotler's 4 Market Strategies? - Answer- Product, place, price, promotion 
What are Porter's 5 forces? - Answer- Bargaining power of suppliers 
Bargaining power of customers 
Threat o...
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Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM With Complete Solutions.
- Exam (elaborations) • 5 pages • 2023
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Characteristics of a service and example for each - Answer Inseparability - Bank visit 
Intangibility - University Course 
Variability - Customer Service 
Perishability - Airline flight 
What are Kotler's 4 Market Strategies? - Answer Product, place, price, promotion 
What are Porter's 5 forces? - Answer Bargaining power of suppliers 
Bargaining power of customers 
Threat of new entrants 
Threat of substitute products 
= Competitive Rivalry 
The seven (7) phases of complete product life cycle ...
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AIPMM PMM Certification Exam 2023/2024 with Complete Solutions Rated A+
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AIPMM PMM Certification Exam 2023/2024 with Complete Solutions Rated A+ 
Stages of product life -Correct Answer Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver Retire 
 
Stages of the product development process prior to a product being availalable to customers: -Correct Answer Conceive 
Plan 
Develop 
Qualify 
 
Ansoff Expansion Grid -Correct Answer Market penetration - sell existing products in existing market 
Product development - sell new products in existing market 
Market development -...
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MGT 8803 SUPPLY CHAIN EXAM QUESTIONS AND ANSWERS 100% PASS
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MGT 8803 SUPPLY CHAIN EXAM QUESTIONS AND ANSWERS 100% PASS 
Strategy can be best described as the goal directed actions to gain and sustain ___? 
- high performance in advancing industry capabilities 
- superior performance in the markets in which the firm operates 
- long term financial profits and economic viability 
- operational improvements and product advancements 
- the earth's environment and the well-being of the communities in which the firm operates superior performance in the market...
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Midterm 1 MKTG 300 CSULB - Nguyen Exam study guide 2024 latest update already graded A+
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Chapter 1 
 
 
 
Types of Marketing Management Orientations 
Product, Sales, Market, and Societal Marketing. 
 
 
 
Product Orientation 
focuses on what they can make best, instead of what the customers want. (what can we do) 
 
 
 
Sales Orientation 
focuses on what the company can sell. 
 
 
 
Market Orientation 
focuses on not only internal factors(production, sales) but on external factors (what the customer is looking for). 
 
 
 
societal marketing orientation 
keep society interest at hea...
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