Ansoff Study guides, Class notes & Summaries
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Midterm 1 MKTG 300 CSULB question n answers graded A+ 2024/2025
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Midterm 1 MKTG 300 CSULB 
Chapter 1 - correct answer 
 
Types of Marketing Management Orientations - correct answer Product, Sales, Market, and Societal Marketing. 
 
Product Orientation - correct answer focuses on what they can make best, instead of what the customers want. (what can we do) 
 
Sales Orientation - correct answer focuses on what the company can sell. 
 
Market Orientation - correct answer focuses on not only internal factors(production, sales) but on external factors (what the c...
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AIPMM PMM Certification Exam 2023/2024 with Complete Solutions Rated A+
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Stages of product life - Correct Answer Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver Retire 
 
Stages of the product development process prior to a product being availalable to customers: - Correct Answer Conceive 
Plan 
Develop 
Qualify 
 
Ansoff Expansion Grid - Correct Answer Market penetration - sell existing products in existing market 
Product development - sell new products in existing market 
Market development - sell existing product in new market 
Diversification - sell new produ...
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AQA A-Level Business Studies Revision Notes (ALL THEORIES)
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This Document is filled with ALL AQA A-Level Business theories that you need to know for the 2023 exams Commencing. It covers AS theories as well as A-Level so you have got all you need.
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D373: PA - Applies Strategic Marketing Tools and Methodologies Exam Study Guide 2024 Graded A
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What is a new company entering an established industry with groundbreaking ideas or products known as? - Disruption 
 
What is a key factor for product success when a company releases a product that creates a new product category? - Consumer education 
 
What is the riskiest growth strategy for a company according to the Ansoff Matrix? - Diversification 
 
Which growth strategy in the Ansoff Matrix is represented when a company develops a new product for a new market? - Product diversification 
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MKTG 3701- Final Exam 2023 WITH CORRECT ANSWERS
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All of the following are characteristics of a good objective EXCEPT? 
Select one: 
a. profitable Correct 
b. realistic 
c. measurable 
d. time specific 
e. consistent 
A 
 
 
 
Coca Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. Critics of these new vending machines are concerned that entertaining technology is being used ...
And that's how you make extra money
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Product Manager Certification – AIPMM Exam with Complete Solutions
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Product Manager Certification – AIPMM Exam with Complete SolutionsProduct Manager Certification – AIPMM Exam with Complete SolutionsProduct Manager Certification – AIPMM Exam with Complete Solutions 
 
Agile - ANSWER-An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto 
 
Agile Manifesto - ANSWER-A conceptual framework that emphasizes four central values and twelve supplemental principles encomp...
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Business Strategy - Chapter 8 (CIE 9609)
- Summary • 17 pages • 2023
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This summary contains all the information from Chapter 8 that CIE could ask students about business strategies, such as: 
Business Strategies 
Strategic Management 
Strategic Choice 
Strategic Implementation 
Approaches to developing business strategies 
(Blue/Red Ocean, Scenario Planning, SWOT, PEST, Porter’s Five Forces Analysis, Core Competencies, Ansoff Matrix, Force-field analysis, Decision Trees) 
The summary also contains the definitions for clarity. 
PRO TIP: Always add definition...
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Product Manager Certification – AIPMM (All Accurately Answered)
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Agile correct answers An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto 
 
Agile Manifesto correct answers A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for Agile Software Development.) 
 
Agile Theory correct answers Holds that Agile is designe...
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CIPS L4M8 theories Exam Questions and Answers 100% Pass
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CIPS L4M8 theories Exam Questions and 
Answers 100% Pass 
Carters 10 C's - Correct Answer ️️ -Competence 
Capacity 
Commitment 
Control 
Cash 
Cost 
Consistency 
Clean 
Culture 
Communication 
CIPS relationship spectrum - supplier selection - Correct Answer ️️ -Adversarial 
Arms length 
Transactional 
Bespoke 
Outsourced 
Strategic 
Collaborative 
Partnership 
Co-destiny / joint venture 
Carter's Outsource Matrix - Correct Answer ️️ -Strategic Alliance - core 
Retain - core 
Elimin...
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AIPMM Product Manager Certification Correct Questions & Answers
- Exam (elaborations) • 17 pages • 2023
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Agile - ANSWERAn umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto 
 
Agile Manifesto - ANSWERA conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for Agile Software Development.) 
 
Agile Theory - ANSWERHolds that Agile is designed to follow a non-linear...
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