HSA 305 Health Services Marketing

HSA 305 Quiz 2 week 3. Course Health Services Marketing Test Quiz 2 Started 4/6/19 12:01 AM Submitted 4/6/19 12:57 AM Due Date 4/9/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points Which type of health care plan delivers comprehensive coordinated medical service to voluntarily enrolled members on a prepaid basis? Selected Answer: Health Maintenance Organizations (HMO). Correct Answer: Health M...

HSA 305 Quiz 1 week 2. Course Health Services Marketing Test Quiz 1 Started 4/2/19 12:01 AM Submitted 4/2/19 12:57 AM Due Date 4/4/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points A hospital that encourages customers to perceive it as having the best patient services is demonstrating: Selected Answer: positioning. Correct Answer: positioning. • Question 2 4 out of 4 points In addi...

HSA 305 Quiz 10 week 11 Course Health Services Marketing Test Quiz 10 Started 4/19/19 12:07 AM Submitted 4/19/19 12:58 AM Due Date 4/21/19 9:00 AM Status Completed Attempt Score 120 out of 120 points • Question 1 4 out of 4 points Catalogs, telemarketing, kiosks, web sites, television and radio ads are channels used in: Answer Selected Answer: direct marketing. Correct Answer: direct marketing. • Question 2 4 out of 4 points A preference for established supply so...

HSA 305 Quiz 9 week 10 Course Health Services Marketing Test Quiz 9 Started 4/17/19 12:07 AM Submitted 4/17/19 12:58 AM Due Date 4/19/19 9:00 AM Status Completed Attempt Score 60 out of 60 points • Question 1 4 out of 4 points Brand attitude refers to the consumer’s: Answer Selected Answer: evaluation whether a brand might satisfy a current need. Correct Answer: evaluation whether a brand might satisfy a current need. • Question 2 4 out of 4 points ...

HSA 305 Quiz 7 week 8 Course Health Services Marketing Test Quiz 7 Started 4/15/19 12:01 AM Submitted 4/15/19 12:58 AM Due Date 4/17/19 9:00 AM Status Completed Attempt Score 60 out of 60 points • Question 1 4 out of 4 points When more units are produced, spreading the costs over more items, the decline of the cost per item is called: Selected Answer: experience curve. Correct Answer: experience curve. • Question 2 4 out of 4 points The practice of adjusting prices t...

HSA 305 Quiz 6 week 7 Course Health Services Marketing Test Quiz 6 Started 4/15/19 12:01 AM Submitted 4/15/19 12:57 AM Due Date 4/17/18 9:00 AM Status Completed Attempt Score 120 out of 120 points • Question 1 4 out of 4 points Plotting individual products on a graph with two or more dimensions that represent the product attributes most important to buyers is called: Selected Answer: Product mapping. Correct Answer: Product mapping. • Question 2 4 out of 4 points W...

HSA 305 Quiz 5 week 6 Course Health Services Marketing Test Quiz 5 Started 4/13/19 12:01 AM Submitted 4/13/19 12:40 AM Due Date 4/16/18 9:00 AM Status Completed Attempt Score 60 out of 60 points Time Elapsed 59 minutes out of 1 hours Question 1 4 out of 4 points A flexible market offering consists of the product and service elements that all segment members value, plus: Selected Answer: discretionary options that some members value. Correct Answer: discretionary options that s...

HSA 305 Quiz 4 week 5 Course Health Services Marketing Test Quiz 4 Started 4/11/19 12:01 AM Submitted 4/11/19 12:36 AM Due Date 4/14/18 9:00 AM Status Completed Attempt Score 60 out of 60 points Time Elapsed 59 minutes out of 1 hours Question 1 4 out of 4 points A company that estimates how unit sales are influenced by changes in the level of company advertising expenditures, sales force size and price is using what type of quantitative analysis? Selected Answer: Multiple regres...

HSA 305 Quiz 3 week 4. Course Health Services Marketing Test Quiz 3 Started 4/9/19 12:01 AM Submitted 4/9/19 12:57 AM Due Date 4/11/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points Firms compete through their products/services, promotions and access. These represent which of Porter’s Five Forces? Selected Answer: Internal rivalry. Correct Answer: Internal rivalry. • Question 2 4 out o...

HSA 305 Quiz 2 week 3. Course Health Services Marketing Test Quiz 2 Started 4/6/19 12:01 AM Submitted 4/6/19 12:57 AM Due Date 4/9/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points Which type of health care plan delivers comprehensive coordinated medical service to voluntarily enrolled members on a prepaid basis? Selected Answer: Health Maintenance Organizations (HMO). Correct Answer: Health M...