Ariely Study guides, Class notes & Summaries

Contains the following literature per lecture: Lecture 1. The role of sensory experience in marketing and CB - Krishna, (2012), An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior - Illustrative: Holland, Hendriks and Aarts (2005), Smells like clean spirit. Non conscious effects of scent on cognition and behavior. Lecture 2&3 Sensory information processing 1&2 - Sensory information processing text part 1 - Sensory information pro...

For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam. Article List: A perspective on judgment and choice – Kahneman 2003; Heart and mind in conflict: The interplay of affect and cognition in con...

This is a summary of Economic Psychology , given at Tilburg University. This summary contains extensive information of the 13 lectures, including relevant notes and all (obligatory) articles: - Edwards, W. (1954). The theory of decision making. Psychological Bulletin, 51, 380-417. - Kahneman, D., & Tversky, A. (1984). Choices, values, and frames. American Psychologist, 39, 341-350. - Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science, 4, 199–214. - Loewenstein, G....

Samenvatting van alle knowledge clips en artikelen (exam materials): Krishna (2012), Biswas et al. (2019), Trope et al. (2007), Miron-Shatz et al. (2009), Van De Ven et al. (2011), Levin & Gaeth (1988), Hsee et al. (1999), Shampanier & Ariely (2007), Han et al. (2010), Chae et al. (2017), Melumad & Meyer (2020), Sanbonmatsu & Kardes (1988), Berger & Milkman (2012), Pham et al. (2013), Kivetz et al. (2006), Okada (2005), Khan & Dhar (2006), Goldstein et al. (2008), Cheema & Bagchi (2011).

This summary consists of the relevant literature for the course "Economic Psychology", 2018/2019. List of the articles included in this summary: - Kahneman, D., & Tversky, A. (1984). Choices, values, and frames. - Thaler, R. T. (1985). Mental accounting and consumer choice. - Loewenstein, G., & Thaler, R. H. (1989). Intertemporal choice. - Shafir, E., Simonson, I., & Tversky, A. (1993). Reason-based choice. - Mellers, B. A., Schwartz, A., & Ritov, I. (1999). Emotion-based choice. - Ze...

Summary of the articles for the course : Work and Organizational psychology: Advanced. Contains summaries of: - De Dreu, C. K. W., Beersma, B., Steinel, W., & Van Kleef, G. A. (2007). The psychology of negotiation: Principles and basic processes. In A. W. Kruglanski & E. T. Higgins (Eds.), Social psychology: Handbook of basic principles (2nd ed. pp. 608–628). New York: Guilford. (see pdf) - Galinsky, A. D., Maddux, W. M., Gilin, D., & White, J. B. (2008). Why it pays to get inside the head of...

Brasel & Gips (2011), Hagtveldt (2011), Hutter & Hoffmann (2014), Fitzsimons, Chartrand & Fitzsimons (2008), Levin & Geath (1988), Shampanier, Mazar & Ariely (2007), MvKechnie, Devlin, Ennew & Smith (2012), Berger & Heatlh (2008), Han, Nunes & Dreze (2010), Tanner & Maeng (2012), Hershfield, Goldstein, Sharpe, Fox, Yeykelis, Carastense & Bailenson (2011), Duhachek, Argawal & Han (2012), Jensen & Oster (2009), Smeesters & Mandel (2006), Mukherjee & Hoyer (2001), Kozinets, Patterson & Ashman (2016...

Article summary of Shampanier, K., N. Mazar, and D. Ariely (2007) - Zero as a Special Price - The True Value of Free Products

A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN - AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMO...

This is a summary of the article "Zero as a Special Price"